We offer an academic publishing program in Linguistics, Translation Studies and Terminology, Psychology, Philosophy, Literary Studies, Art and Art History. In addition we offer several online resources. All our books and journals are also available electronically through various vendor platforms and our own JB e-Platform. E-newsletter Customer Acquisition - Management Study Guide Customer acquisition is the process of acquiring new customers for business or converting existing prospect into new customers. The importance of customer acquisition varies according to the specific business situation of an organization. Impact of Social Media Marketing Strategies used by Micro ... Exploratory research is used to study the social media marketing strategies used by these MSMEs for customer acquisition and retention. Results: It is found that social media participation has a strong influence on brand awareness and brand trust, which in turn, have a strong influence on customer acquisition and customer retention.
New customer acquisition and case study | Sales
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Understanding Gaming Player Development | Customer Surveys
Customer Acquisition, Customer Enhancement, and Customer Recovery. CRM implementation is a long term longitudinal phenomena. Thus, in this study, the three core stages are characterized in greater details in terms of the associated attributes of commercial banks in Taiwan. Impact of Customer Satisfaction on Customer Retention: A Impact of Customer Satisfaction on Customer Retention: A Case Study of a Reputable Bank in Oyo, Oyo State. Nigeria International Journal of Managerial Studies and Research (IJMSR) Page | 44 Oliver (2000) suggests that „customer satisfaction is the core philosophy of marketing strategy of A study of the factors influencing customer satisfaction The purpose of this study is to expand understanding of the factors influencing customer satisfaction and efficiency in contact centers. More specifically, the focus is on examining the grouped impact of the factors. First, this research draws on existing research on the factors influencing customer satisfaction. Second, an empirical
A Qualitative Analysis of Slot Clubs as Drivers of Casino Loyalty Abstract The slot club is a very common type of loyalty program in the casino industry. In this research, the authors look at the deep meanings and emotions of a slot club for tourists and frequent local customers at a Las Vegas Customer Relationship Management: How Casinos are Taking ... since the advent of the player’s card, a casino can keep track of a customer’s name, address, average bet, and win loss theoretical based on length of play. With CRM, casinos can take the customer relationship on a much larger scale. INTRODUCTION Customer Relationship Management is a new marketing practice in business today. Companies